If you’re a webmaster, you know how important search engine optimization is to your site. I’ve been using an SEO company for several months now, and paying the fees that come with it. Unfortunately, my site has not been moving up in the rankings as well as I would have liked. Recently, I decided that I’ve been throwing money to the wrong company this whole time. Once I came to this realization, I decided to fire my old SEO company and hire a new one. I wanted the best search engine optimization New Jersey had to offer.
While I was looking for some of the best search engine optimization NJ could deliver, I came across a lot of different companies that claimed they were the best. Since I just had a pretty bad SEO company, I knew exactly what to avoid.
One of the problems I had with my old company was that they did not provide any transparency. They basically just said, “Give us ‘X’ amount of money, and we’ll get your site to rank.” They didn’t tell me what strategies they were going to use to get my site to rank or whether it would work over the long-term. In my time as a webmaster, I have learned that there is a difference between good and bad SEO. White hat SEO is a method that uses reputable techniques to get your site to rank. It basically amounts to giving the search engines what they want. Then there are other strategies known as “black hat” methods. With this approach, the SEO company tries to game the system and get your site to rank without actually providing anything of value to the search engines or the visitor.
Although these black hat methods can work for a little bit, they aren’t going to work for long. In fact, they can actually hurt your site in the long-term. Because of this, I was on the lookout for a search engine optimization company that was transparent in their methods, and only used white hat strategies.
Besides looking at the methods that they used, I also wanted to see some examples of results. The companies that I looked at had to have some case studies or examples of sites that they have provided services to in the past. This way, I could look on Google and see if they actually delivered results that last.