Recently, I was talking to my cousin on the phone, and he filled me in on what’s been going on in his life. After the standard chit chat, he told me about his plan to open a new restaurant. He’s been in the hospitality industry for many years, and he definitely knows what he’s doing. I told him that I thought it was a great idea, and he started giving me some more specifics on what he was going to do. One of the items that he wants to buy for his restaurant is an LED sign to put out front. He heard that LED signs are better at getting the attention of customers and can actually lead to an increase in sales.
This intrigued me, and I started looking for more information on LED signs. What I found was pretty fascinating and interesting, as an entrepreneur. Apparently, LED signs really do lead to better conversions, and have the potential to bring in many new customers.
At one of the best things about LED signs is that you can continually change the message to anything that you want to set. You don’t have to go out there to the sign and use one of those long poles to take letters down and put new ones up. You just change the message inside the store, and it will then change the message outside on the sign. This is a lot easier to maintain, and it allows you to change the message frequently. If you always leave the same message out there, people will start to tune it out. With a new message going up every so often, it makes it easier for you to get your customer’s attention. They will be much more likely to pay attention to what your sign says.
Another benefit of the LED sign is that it is lit up, and can be really attention grabbing. You can set the sign up to flash or to scroll the message across the screen if you want. When you drive by an LED sign that has a flashing message, it’s pretty hard not to notice it.
Once he let the sign outside of his restaurant, he can put the weekly specials up on it, to tell people exactly what they have to offer. Many people are scared to go in a new restaurant, because they do not know what to expect. The sign will help overcome some of these barriers and get people inside.